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Promotional products are a powerful tool for brand-building—especially when you place a carefully targeted product in the right hands. Any competent marketing consultant will stress the fact that giveaways of this sort work best when the product you’re distributing is useful. The more often it is used, the better its chances of staying in the target customer’s periphery. However, this approach is difficult to carry from the drawing board to real-world scenarios.
At Dynamic Gift, we specialise in developing fun accessories and corporate gifts that are both cheap and fun to use. This enables our clients to put together far-reaching marketing campaigns that place free branded gifts in the hands of their target customers. Furthermore, we’ve become experts at developing simple but effective products that your target customers will actually use.
Each of the products that we offer today is the result of intense market research. For example, we’ve found that sport products are ideally suited for free-gift campaigns. The secret is to target hobbies and activities that bring different demographics together.
Athletics and outdoor activities bring groups of people together after school or work—or even during lunch. For example: suppose a group employees from a particular office building down the street regularly meet during their lunch break for a quick 30-minute walk. Can you imagine the potential exposure that your company would receive if you managed to place pedometers in the hands of a few of the most avid walkers? It’s practically a given that many of those people are going to use that pedometer. In fact, some of them will love it!
Boosting Exposure for Your Marketing Message
It’s particularly exciting when you’re able to give target customers a gift that they probably wouldn’t have thought to buy for themselves in the first place. That means that—when the opportunity presents—they’ll be using a gift printed with your company logo. Games are highly effective on this front. Is the summer holiday season approaching? You can bet that families with children will make use of simple toys such as foam gliders, travel packs of jacks and marbles, beach sets and UV sensors.
The fact that they’ll use them doesn’t mean that they’re necessarily rushing out to purchase odds and ends like this. That’s where your business steps in. Coordinate your marketing efforts with Dynamic Gift, and we’ll supply you with custom gifts that are emblazoned with your logo and slogan. You can work with wholesale quantities at steep discounts, or you can narrow the campaign to a few carefully selected targets and supply them with personalised gifts that let them know you were thinking specifically of them.
Something as simple as a well-placed pack of cards will almost inevitably be used in office break rooms, living rooms and lounges all around the country. People value—even appreciate—their leisure time. Furthermore, a person having fun is in an excellent frame of mind to process your marketing messages. Place a bulk order with Dynamic Gift, and we’ll help your company launch one of its most effective campaigns to date.