Enamel pins prove that great branding can come in a surprisingly small package. One pin on a jacket, bag or uniform can spark conversations, show team pride and keep a brand visible long after an event ends.
Across Australia, businesses, schools, sports clubs and collectors continue to choose enamel pins because they combine style, durability and creativity in a single piece.
Hard enamel pins deliver a premium look, while soft enamel pins offer bold colours and eye-catching detail. This guide covers everything you need to know, including customisation options, popular uses and how to choose the perfect enamel pin for your next project.
Best Enamel Pins Compared
These three enamel pin styles cover the most popular applications, from premium corporate branding to events, fundraisers and staff recognition programs.
|
Product |
Best For |
Finish |
Key Advantage |
|
Soft Enamel Lapel Pins |
Events, fundraisers & merchandise |
Textured |
Vibrant colours and excellent detail |
|
Hard Enamel Lapel Pins |
Corporate branding & awards |
Smooth |
Premium jewellery-like appearance |
|
Iron Stamped Enamel Filled Lapel Pins |
Recognition programs & clubs |
Raised metal design |
Strong durability and 3D look |
Recommended Enamel Pins For Australian Businesses, Clubs & Events

The right enamel pin depends on your goals, budget and audience, so we've selected five standout options that suit everything from corporate branding and staff recognition to fundraisers, events and promotional giveaways.
1. Best Enamel Pin For Events & Fundraisers
Our Recommendation: Soft Enamel Lapel Pins
A colourful enamel pin can leave a lasting impression long after an event ends. Soft Enamel Lapel Pins feature raised metal edges and recessed areas that create extra depth and detail. Up to 10 enamel colours allow charities, community groups and event organisers to showcase complex artwork without losing clarity.
Why We Like It
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Raised metal outlines create a distinctive texture
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Supports up to 10 colours
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Available in custom shapes and sizes
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Optional glitter and epoxy finishes
Best For → Fundraisers, charity campaigns, giveaways and community events.
Why It Works
Soft enamel remains one of the most popular styles because it delivers strong visual impact at an affordable price point.
2. Best Enamel Pin For Corporate Branding
Our Recommendation: Hard Enamel Lapel Pins
Professional branding often requires a premium finish. Hard Enamel Lapel Pins feature a polished surface where the enamel sits level with the metal. The result looks clean, refined and highly durable. Businesses can choose gold, silver or copper plating to match their brand style and create a sophisticated lapel pin for staff or clients.
Why We Like It
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Smooth jewellery-style finish
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Excellent logo reproduction
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Scratch-resistant surface
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Premium metal plating options
Best For → Corporate gifts, employee recognition and official organisations.
Why It Works
A high-quality logo pin reflects professionalism and remains suitable for years of use on uniforms, jackets and business apparel.
3. Best Enamel Pin For Recognition Programs
Our Recommendation: Iron Stamped Enamel Filled Lapel Pins
Recognition awards need a design that people feel proud to wear. Iron Stamped Enamel Filled Lapel Pins combine strong metal construction with colourful enamel-filled details. Raised borders define every element clearly, which makes them ideal for service awards, milestone achievements and team recognition programs.
Why We Like It
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Durable iron construction
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Sharp detail definition
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Strong 3D appearance
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Suitable for custom artwork
Best For → Long-service awards, employee milestones and sports teams.
Why It Works
The stamped metal finish creates a premium look while keeping costs lower than many custom recognition products.
4. Best Enamel Pin For Fast Turnaround Orders
Our Recommendation: 25mm Hard Enamel With UV Print
Some projects need premium quality without a long wait. The 25mm Hard Enamel With UV Print combines a hard enamel base with full-colour UV printing, which allows complex artwork and detailed branding. A rush service of approximately 24 hours makes this product a standout choice when deadlines are tight.
Why We Like It
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25mm compact size
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Full-colour UV print
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Butterfly clutch fitting
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Fast turnaround time
Best For → Conferences, product launches and urgent promotional campaigns.
Why It Works
Detailed artwork, small text and intricate branding elements remain sharp and easy to read.
5. Best Enamel Pin For Promotional Giveaways
Our Recommendation: 25mm Soft Enamel + Epoxy Shiny Silver Sample
Promotional merchandise needs to attract attention quickly. The 25mm Soft Enamel + Epoxy Shiny Silver Sample pairs vibrant colours with a protective epoxy coating and shiny silver finish. The compact size makes it easy to attach to a bag, jacket or lanyard while maintaining excellent visibility.
Why We Like It
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Protective epoxy coating
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Bright colour presentation
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Shiny silver base
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Rapid 24-48 hour service
Best For → Trade shows, promotional giveaways, retail merchandise and customer gifts.
Why It Works
The glossy finish helps designs stand out, while the epoxy layer adds durability for frequent wear and everyday use.
Hard Enamel Pins Vs Soft Enamel Pins

Label pins dominate the Australian market, but each style serves a different purpose. The right choice depends on your budget, artwork complexity, desired appearance and how people will wear the finished product.
Hard enamel pins feature enamel that sits level with the metal surface. After production, manufacturers polish each piece until the enamel and metal become completely smooth.
Soft enamel pins use raised metal lines and recessed areas filled with enamel colour. The result creates a textured surface that adds depth and visual interest.
Soft enamel also allows bold colours, intricate artwork and creative effects such as glitter finishes, which makes this style popular for events, fundraising campaigns, sports teams, retail merchandise and pop culture designs.
|
Feature |
Hard Enamel Pins |
Soft Enamel Pins |
|
Surface |
Smooth |
Textured |
|
Appearance |
Premium |
Detailed |
|
Durability |
Excellent |
Very Good |
|
Cost |
Higher |
More Affordable |
|
Best For |
Corporate branding |
Events & merchandise |
Conclusion
Enamel pins continue to prove that small promotional products can deliver a big impact. A custom pin offers a practical way to increase brand visibility, celebrate achievements, support a cause or create memorable merchandise that people actually want to keep.
Hard enamel pins provide a premium, smooth finish that suits professional organisations, while soft enamel pins offer vibrant colours, extra texture and outstanding versatility.
Businesses, schools, charities and clubs across Australia use custom lapel pins because they combine durability, creativity and affordability in a single product.
Frequently Asked Questions
What is the difference between hard and soft enamel pins?
Hard enamel pins feature a smooth, polished surface because the enamel sits level with the metal and undergoes an additional polishing process. Soft enamel pins contain raised metal borders and recessed areas, which create extra texture and a more dimensional appearance. Hard enamel often suits corporate branding and recognition programs, while soft enamel remains a popular choice for events, retail merchandise and creative designs.
How much do enamel pins cost in Australia?
The final price depends on several factors, including size, quantity, shape, metal finish and custom features. A larger order typically lowers the cost per piece, which makes enamel pins a cost-effective option for businesses, schools, charities and sports clubs. Special finishes such as glitter, UV printing or custom moulds may increase the overall price.
What is the usual turnaround time for custom enamel pins?
Most custom enamel pin orders take several weeks to complete, although exact timelines vary based on design complexity, order volume and factory capacity. Some products offer express production services, with selected styles available within 24 to 48 hours. Artwork approval and customisation requirements can also affect the final turnaround time.
Are custom lapel pins suitable for corporate branding?
Yes. Many Australian businesses use custom lapel pins for employee recognition, service awards, conferences, membership programs and promotional campaigns. A professionally designed lapel pin helps increase brand visibility, strengthens team identity and creates a polished appearance that reflects positively on the organisation.

