Lanyards make great promotional tools for your business.
Branded lanyards can display your company logo, slogan, or mission statement. You can even include contact information so the people who get your lanyards can reach out if they want to learn more about you.
But that's not all their good for.
Take a look at these five benefits of handing out branded, professional lanyards at your next event.
1. Everyone Uses Them
And not only that, but to use them, people wear them.
Think about it. People use lanyards to carry their keys. Students use lanyards on campus to keep track of their ID. Professionals use them to carry their office badges. Some people even use them to carry their cell phones around their necks.
Because it has a practical use, the people you give it to aren't going to tuck it away in their closets and forget about it. They'll wear it around town or while they're sitting at work.
And when they wear it, other people see it too. By handing out branded lanyards, you're essentially getting other people to help you with your marketing.
2. Everyone Can See Your Brand
Branded lanyards do two things: raise brand familiarity with the person who owns one and to anyone else who happens to see it.
Every time someone picks up your lanyard and puts it on, they remember and think about your brand. As they're wearing the lanyard, other people get the chance to see it too.
Even if this person only interacts with a few friends or family members, that's potential customers you may not have been able to reach otherwise.
And that's just one person with one lanyard. Imagine how many people you can reach with all the lanyards you give out.
3. They'll Save You Money
Lanyards are a lot cheaper than other marketing mediums. Things like posters, billboards, TV and radio commercials, and internet advertisements can cost a lot of money.
By making and handing out lanyards, you can save yourself a lot of money.
Branded lanyards also have the opportunity to reach people your other marketing strategies couldn't.
4. They're Easy to Make
Did you decide to join a convention or other event last minute? Lanyards are super easy to customize, and unlike other promotional items, you don't have to wait weeks or months to get them.
All you have to do is pick the type of lanyard you want and choose the message you want printed on them. After that, most manufacturers can put your lanyards together and get them to you in less than a week.
5. They're Versatile
You can use your company lanyards in a lot of different ways, not just by handing them out at events. You can give your lanyards to anyone you want at any time.
This can include customers, schools, stores, or other community gatherings.
Create Some Branded Lanyards
Branded lanyards are an effective marketing tool. If you're looking for a promotional item to hand out at your next event, you should create your own custom company lanyards.
Need some help coming up with a lanyard design? Check out our free artwork service.