In a crowded market place where profits are continually squeezed, using promotional products is an effective way to differentiate your brand from the crowd. There comes a point when it’s just not possible to compete on price and that’s when brands look for other ways of setting themselves apart.

Giving a potential client a promotional product will help you to achieve this, but effective branding will take you one step further ahead of the competition. It’s about being creative and clever with how and what you brand.

Branding is often a missed opportunity as businesses fail to recognise that it is one of the most cost-effective ways of marketing. While it isn’t effective to brand everything in sight, selecting strategic items can deliver results. A branded product is effectively a billboard for your business which has almost unlimited reach as it has the potential to be passed around. This is a great way of reaching a previously untapped client base.

By carefully branding promotional products you have the ability to turn them into desired items which will be talked about, and shared. While you can choose to print your brand logo on a pen, there is the opportunity to turn that pen into a desired item just by selecting the right message. Study your target audience and choose a message which will resonate with them. Branding should always reflect your product so think carefully about how your message and creative concept work together. Consider how the branding appears on the product so quality is important. A call to action is vital to ensure high ROI so ensure your contact details appear somewhere on the product.

Ensuring this message fits within an integrated, strategic marketing campaign will also increase the impact.