Building promotional products into your marketing strategy will deliver a high ROI as they have the ability to engage with an audience in a unique way. Deciding what products to select, how to brand them and in what way to get them to an audience can be a daunting prospect, especially in a fast moving market place. It is easy to become paralysed by choice and to opt for the newest innovation even if they’re not right for your audience.

The best route to success is to examine the latest trends and adapt these to your brand. In terms of products, the most effective are still t-shirts, pens, mugs and USB flash drives. Using innovative ways of making these stand out and tapping into trends around deliver can ensure a high ROI. The latest trends are:


This is a rapidly growing trend. Sending a pen, mug, or USB flash drive which has been personalised for that particular client will undoubtedly strengthen your relationship. It’s not just about using the clients name as making the product relevant is also important. For example, if your potential client is an eco-company then ensure you choose a promotional gift which has green credentials so this could be as simple as giving a pencil rather than a pen.

Products which will create a buzz

Creating a buzz around your brand is always going to be a great way to win business. In a world where social media is powerful it is important to choose a promotional product which will be tweeted about and shared. Again, this isn’t necessarily about choosing a new and costly product, it could just be about the message you print on a USB flash drive, pen, or lanyard.

Simple, useful technology

A USB flash drive is always going to be received warmly, but to stand out in the crowd consider using it to show how current your brand is. Think about how to communicate your brand message and consider choosing a USB stick that looks different and reflects your brand.