According to research, 85 percent of consumers claim that colour is the primary reason why they purchase a product.

If you're looking into producing promotional wristbands, it's important that you carefully select the colour.

However, knowing what to consider when deciding which colour you should use to design your wristbands isn't straightforward.

There are many different things to consider, from your brand identity to the target customer.

Promotional products can serve as useful and powerful ways of raising brand awareness and attracting new customers. Because of this, you need to make the right decisions when it comes to the design of these products.

Let's take a closer look at the things to keep in mind when it comes to designing your promotional materials.

Target Group

Many companies make the mistake of designing promotional materials that would appeal to them personally. However, you are not the target group.

Once you've established the characteristics of your target group, it's time to start designing your promotional product with this in mind.

You may be surprised to find out that particular colours appeal to different target groups. For instance, the colour you select may be affected by the gender or age of the target group.

For elderly women, subdued and calm colours, such as a pale pink, may be especially appealing. Whereas, young men tend to be attracted by bold and vibrant colours.

Different colours can also evoke different associations related to emotions and ideas. For instance, green is associated with nature, growth, and harmony, while, red refers to power, energy, and passion.

Brand Identity

wristbands

Colour is also an essential part of any company's brand identity.

You also need to make sure the design and colour of your promotional materials conform with your brand identity.

After all, your promotional product may stay in the mind of your consumers and lead them to purchase products or services from you in the future.

If your consumers also wear the wristbands, this could serve as another marketing opportunity for you. This is much more effective if the colours of your brand identity are also featured on your promotional products.

Stand Out From the Crowd

Another important consideration when selecting the colour schemes of your promotional materials is your competitors.

You want to stand out from the crowd. It's no good designing something that looks like your rival's product.

This means that you should use colours that are not already represented by players in your industry. Think outside of the box.

If a competitor uses the colour yellow, you could use the colour red to demonstrate your distinct identity.

Choose the Right Colour for Your Wristbands

Now you know all the different things you need to consider when it comes designing your promotional wristbands. Don't underestimate the role of colour in designing your stuff.

Now you're ready to select the right colour to appeal to your target audience. For help with designing your promotional materials, get in touch with us today for our artwork service.

Get custom branded wristbands for your business, get a no obligation free quote & virtual mock-up. thank you