Looking for creative new ways to grow your business?

Exposing a wide audience to your brand can do wonders for your business overall. Despite being in a digital world, recent studies show that promotional products still have a big impact on brand marketing.

To help you learn more and generate some ideas for your business, here are 5 great ways to grow your brand using promotional merchandise!

1. Turn Customers Into Brand Advocates

No matter what industry a business operates in, with a quality service or product comes the ability to transform satisfied customers into brand ambassadors.

Customers that love what you do will represent your brand in their normal life. This is where promotional merch comes into play.

Consider offering promotional items, such as stickers or t-shirts, as a free add-on when a customer receives an order.

They will most likely be thrilled with the surprise and make use of the item for months to come.

2. Giveaways

Hosting a giveaway contest social media campaign is a great way to use promotional products in the digital marketing space.

By offering a giveaway of a promotional item that your target audience will be interested in, you can quickly build up a list of leads that can turn into customers.

3. Employees & Team Members As Your Biggest Fans

Along with customers, employees and team members can also be great brand advocates.

Gifting your staff promotional merch is a great way to foster teamwork, create a positive work environment, and keep your employees happy.

For example, you could get creative by offering employees a brand swag bag.

This could include branded promotional items like mugs, t-shirts, or anything else that aligns with your company culture.

4. Free + Shipping

Using promotional merchandise as an entry-level product is a great way to get new customers in the door. Free plus shipping products accomplish this task with ease.

Creating a promotional product that aligns with your ideal customers' desires and offering it to them for free can be the first step in your sales process. From there, you can contact them about other products, services, or offers.

For example, if you own a bike shop, you could create a free plus shipping offer of a branded water bottle that clips onto a bike.

5. Sponsorship

promotional merchandise

Using promotional merch when sponsoring events allows you to get your brand in front of the eyes people in your local community.

Consider partnering with another local business, charity, or chamber of commerce in sponsoring an event.

You can then include a variety of your branded merchandise to be given away to guests that attend the event!

Grow Your Business With Promotional Merchandise!

With these 5 ideas under your belt, you're hopefully on your way to developing a branding strategy that your business can implement with promotional merchandise!

What types of promotional merchandise could you see fitting in with your brand?

Ready to get your business started with a line of promotional products? Contact us and let's brainstorm ideas together!