Tapping into new trends and capitalising on newsworthy items is an effective way of engaging with your audience, but be careful of fads. One trend which is only going to grow in importance is that of creating products with green credentials, particularly those which are sustainable or help to cut down on waste.

In today’s climate there are now few businesses which aren’t conscious of what they throw away as waste disposal is becoming increasingly more expensive. Digital marketing and social media are undoubtedly environmentally friendly as they produce no actual waste, but they can lack the reach of a physical marketing tool. Therefore, choosing a promotional product which is environmentally friendly could help win you green credentials, positioning your brand as modern and forward thinking. Importantly, this will put you ahead of the competition and make it easier to engage with your target audience.

It is easy to assume environmentally friendly promotional products are costly, but in reality there are some affordable options. At a trade show or event you could select a normal lanyard printed with your company’s logo. Alternatively, opt for one made from an extract of pulped bamboo.  Interestingly it has a smooth texture so feels softer but importantly, it is bio gradable and sustainable. You will feel better about your carbon footprint and just by making this conscious decision you are creating a talking point.  After receiving the lanyard your current and future clients are more likely to keep the lanyards and talk about them with their colleagues which will help to create a buzz around your business.

Similarly, pencils are an environmentally friendly option but your clients won’t necessarily notice unless you point it out. Therefore, if your marketing strategy has a green focus then sending out pencils with a clear message highlighting this you will strengthen the impact of the overall campaign.