The promotional marketing industry creates $24 billion dollars in revenue each year. These items are useful for more than a give away at a trade show though.

Lanyards can provide a way to keep importan...

Marquees are a key way to get your company noticed in a sea of others during an event. If you cover it with your logo, it becomes a flashy and shaded method of marketing your brand.

Here are the top 5 ...

Are you wondering about the effectiveness of promotional products for college campus recruitment?

You might be surprised to know that studies show that most people keep promotional products with them f...

How many times have you come home from a conference and promptly tossed all the event swag you "scored?" Lame promotional items are a waste of your company's money if they end up in the trash.

Why don'...

Job fairs are one of the top recruitment strategies companies use to attract talent. With the average cost per hire at over $4000, you want to make sure you hire the best, the brightest, and someone w...

Businesses owners and marketing professionals are on a constant quest to find ways to stand out. It's all about making meaningful connections with as many customers as possible.

Especially if you're pr...

Think colors are chosen easily? Think again!

Colors in advertising have an incredible effect on consumer judgment. In fact, researchers found that as much as 90 percent of snap judgments on products ar...

According to studies, over 37 million people attended more than 412,000 business events in Australia alone.

While these events add value to the country's economy, they also cost a small fortune to orga...

As companies like Apple devote $1 billion to research and development in solar technologies, there isn't a company now that isn't thinking about conservation. If your company is all about the environm...

When people think about advertising today, they, most of the times, think about online campaigns. However, traditional advertising is really far from dead and branded tents for events are just another...