Marketing efforts never stop. Businesses play a constant balancing act of sending out promotional emails and creative fun, unique campaigns.
It can be hard creating innovative marketing campaigns, especially if you have been in business for a long time, but one fail-proof trick is to utilize the seasons.
Are you eager to capitalize on the warm spring weather? Keep reading for five awesome spring promotion ideas any business can use!
1. Get Blooming
Springtime makes people think of flowers and freshness.
Use promotional packets of seeds to get people talking about your business. Using your existing customer database and foot traffic if you have a retail site, get packets into as many hands as possible.
Encourage them to snap photos when their flowers begin to bloom using a branded hashtag related to your business!
2. Mother's Day Love
This is always a big deal for sales in the retail world. Be sure to offer some type of discount or spring promotion that also celebrates mothers and other influential women in the world.
Take the opportunity to showcase your staff's mothers or ask your customers to share their favorite memory of their own mother.
3. Keep People Hydrated
When the weather turns, and winter becomes spring, people start to be more active. Take advantage of this fact by giving away promotional water bottles with your business info printed on them.
Use this chance to get fun with the colors. Create a special springtime logo that blends well with your existing company logo.
4. Celebrate Earth Day
If you want to promote your business and showcase that you care about the environment, utilize Earth Day celebrations as part of your spring promotion campaigns.
One option is to run a big sale on certain products and advertise that a percentage of sales will go towards efforts like conserving the rainforest or cleaning up local waterways.
5. Make the Most of Rainy Days
As the saying goes, spring typically brings showers. Instead of dreading these days, turn them into a business opportunity. There are a few different ways you can use the rain to your advantage.
If you happen to sell rain gear like coats and umbrellas, offer a sale on those items whenever it rains. People often get caught out in weather without these type of items and typically are desperate and will buy.
If you don't sell items like umbrellas, offer discounts on items people can use or eat or drink while the weather is dreary.
Maybe pair up with a local coffee shop and set up a sale where when they spend a certain amount with you, they get a gift card for the coffee shop. The options are endless.
Start Your Spring Promotion Today
Are you feeling energized by these springy ideas? Any of these marketing ideas have the power to increase your sales and create lifelong customers. At Dynamic Gift, we offer a broad range of promotional items to kickstart your spring campaigns. We also have an in-house design team to help you bring your ideas to life.
Still feel like you want more information? Be sure to check out our helpful guide on specifically targeting your promotional efforts to see even a higher conversion rate.