If anyone is planning on making a widespread promotion of the brand name, he or she should be fully aware just how much is important to distribute promotional material to a large number of people. Promotional materials are usually dynamic gifts which share the following traits:
- Easy to manufacture – since one needs a lot of them in a short time period
- Cheap to manufacture – clearly, if you are planning on giving them thousands of samples, you need to think about the price
- Easy to carry and distribute – to secure that you can cover a wider area in a time efficient manner.
These are the reasons why printed silicone wristbands are a very desirable solution for advertising purposes. However, these are not the only reasons why a silicone wristband is such a great dynamic gift. There is more to it, of course.
It is visible
Although the wearer of the wristband is not constantly absorbed in it, the band itself is subtle but still noticeable to a wandering eye. Therefore, even the people who are not wearing it will still be able to be aware of your brand name. This is why the design of the wristband is important – the brand name and logo need to be as visible as possible in order for it to fulfil its duty properly. Of course, you cannot count on this dynamic gift to do all the advertising for you, it is there to support an ongoing campaign and remind people, not to actually make them aware of your existence, meaning that you need to have a good existing advertising campaign along with it, or that you are already a famous brand name.
Teenagers use it as an accessory
During our early years, we have a certain need to establish who we really are, but not only that, we also have the need to show that to other people. We see teenagers all the time wearing a type of clothing which either shows their respect towards a certain music band or brand such as Nike, Adidas, Puma etc. Wristbands are just another way for them to show who they are and what are their interests, thus if the wrist bands end up in the right hands, you can rest assure that people will wear it with pride and promote you as a part of their individuality forming process. Additionally, famous festivals use wrist bands instead of tickets, not only because it is easier to avoid for tickets to be re-sold to someone else, but also because those who attend the manifestation tend to wear the wristband and brag about going to a well-known event. Since they are made out of silicone, they are waterproof, so people do not mind keeping them close at all time. This way they are sure that the wristband will not be lost or stolen.
Wristbands are collectibles
People have all sorts of hobbies, some of them love to collect the wristbands in all colours and with different brand names. Afterwards, they tend to make decorations of their own, and your wristband may find its way on someone’s shelf. This way, the promotional material you are using is becoming an active ingredient in someone’s creative work, so make sure you manufacture the wristbands in a variety of different colours.
They are great for spreading awareness and supporting a cause
The main reason why silicone wristbands are so commonly used is because they serve as a tool for those who have a similar way of thinking to recognize one another. With this approach, people easily spot someone who supports the same cause or who is spreading awareness of a particular illness. Not only that, but people who do not wear them, get an urge to obtain one as well in order to show their support. It is a great way to mark someone who was a donor of blood or money and inspire others to the same, essentially, it can unite people to stand together.
To sum up, this is a great dynamic gift which anyone will appreciate and keep nearby. It is easily distributed, manufactured and it perfectly serves the intended purpose.