Important Factors to Consider for Event Identification and Security

If you are planning any type of large event, then it is important that you take time to prepare specific security measures for the gathering. There is always a security risk when a lot of people are gathering together, but you can minimize the risk with a few proactive measures at your event. Continue reading Important Factors to Consider for Event Identification and Security

Why use printed silicone wristbands as promotional material

If anyone is planning on making a widespread promotion of the brand name, he or she should be fully aware just how much is important to distribute promotional material to a large number of people. Promotional materials are usually dynamic gifts which share the following traits: Continue reading Why use printed silicone wristbands as promotional material

Why use branded promotional products at your next event

When setting the budget for an event don’t underestimate the importance of promotional products. It can be easy to assume that promotional products are just an extra so can be often be scaled back or cut altogether. However, this would be a costly error. When carefully chosen and executed branded promotional products can be the difference between the success and failure of an event. Continue reading Why use branded promotional products at your next event

Why USB flash drives can help win business

Businesses thrive on information and need a way of storing and transporting it. Therefore, it is hard to beat a USB flash drive in terms of practicality when sending out a promotional product. If a business or individual receives one it is highly likely to use it and pass it around for weeks, months and even years. Every time it is used your brand name will be on display making a USB flash drive an incredibly powerful advertising tool. Continue reading Why USB flash drives can help win business

Why running a competition is an effective marketing tool

A competition is a great way for small, medium and larger businesses to reach their target audience. The impact of the competition can also be strengthened by choosing branded promotional products as the prizes.

A competition has the ability to deliver a high ROI because it can introduce your brand to a new audience and create a buzz. If executed correctly a competition will increase audience engagement and sales. The prizes, along with branding are two factors which can help increase the impact of a successful competition.

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Why branding is important when using promotional products

In a crowded market place where profits are continually squeezed, using promotional products is an effective way to differentiate your brand from the crowd. There comes a point when it’s just not possible to compete on price and that’s when brands look for other ways of setting themselves apart. Continue reading Why branding is important when using promotional products

Which promotional product trends will deliver results?

Building promotional products into your marketing strategy will deliver a high ROI as they have the ability to engage with an audience in a unique way. Deciding what products to select, how to brand them and in what way to get them to an audience can be a daunting prospect, especially in a fast moving market place. It is easy to become paralysed by choice and to opt for the newest innovation even if they’re not right for your audience. Continue reading Which promotional product trends will deliver results?

Using promotional products in a social media campaign

Many brands have identified the power of mixing tangible promotional products with social media to engage with their audience and increase sales. It is an incredibly effective marketing strategy, but it is important to understand how to utilise branded promotional products in this way to guarantee a high ROI. Continue reading Using promotional products in a social media campaign