Tapping into new trends and capitalising on newsworthy items is an effective way of engaging with your audience, but be careful of fads. One trend which is only going to grow in importance is that of creating products with green credentials, particularly those which are sustainable or help to cut down on waste. Continue reading Green promotional products can help boost engagement and win business
If you’re struggling to find a way of differentiating your brand from the competition a promotional event can be a very effective way of doing just that. It is inevitably a costly exercise but, with a little thought and creativity your event will deliver a high ROI and help you to win business where other marketing techniques may have failed. One of the key strategies for success is effective branding. Continue reading Five tips for using an event to promote your brand
The world of marketing has rapidly evolved in recent years, but there is still nothing that can compare with the power of promotional products. Brands can boost awareness, increase sales, and improve reputation by strategically using promotional products.
Five reasons for investing in promotional products:
1. Promotional products can act as an ice breaker
It is hard to ignore a physical promotional product and it can act as a door opener, therefore allowing you to begin a conversation with your target audience. Receiving a gift inevitably makes the recipient feel valued and, as a result may be more likely to warm to your brand.
2. Promotional products stay around
Promotional products are unique because of the time they stay in circulation, while continually advertising your brand. That makes them unbeatable value.
3. Promotional products can boost a reputation
Recipients of promotional products are far more likely to have a favourable impression of any business which takes the time and effort to send a branded promotional product. This can be particularly useful when trying to repair a damaged reputation.
4. Promotional products can reach previously untapped markets
If your promotional product is practical it could be passed around and may reach new audiences. It’s easy for a pen or USB flash drive to have multiple owners and every time the item is passed on your brand or business is exposed to additional potential clients.
5. Promotional products draw attention
Simply by offering a promotional item for free your brand or business will be noticed. This could achieve far greater cut through than an email marketing campaign.