4 Reasons Small Businesses Should Use Promotional Products
Many large companies use branded promotional products for their marketing efforts, but smaller businesses often pass up this opportunity for branding. Don’t be fooled into thinking that promotional products are only for large organisations, because there are a number of reasons why small businesses can benefit from these marketing tools as well.
According to the statistics, 52% of people agree that they have a better impression of a company after receiving a promotional product as a gift. In many cases, up to 50% of those people will continue using the promotional item on a daily basis. By choosing the right promotional products, you can put your brand and logo in the hands of potential customers, who will remember your company every time they use that item.
Check out the benefits below
Low Cost Marketing
Are you looking for a way to reach a large number of people without spending a lot of money? Promotional products are cheap and effective, and they are the perfect solution for small businesses that have a tight marketing budget. Look for things that will give you a good “bang for your buck,” such as small items that are useful and handy to keep. Once you see the effectiveness of these promotional products, you will be able to easily leverage your investment to increase customer loyalty. These products can be used to market to current customers and keep them coming back, or you can give them away to potential customers to increase the likelihood that they will make a purchase from your company.
Bonus tip: Don’t outsource your products from an ultra cheap offshore supplier, they are liable to run off with your money and their print quality is never up to scratch. They are also on the other side of the planet so they are not governed by any regulations or laws. For more on this read our guide on avoiding low quality, cheap printed items
Look for branded items that are directly related to your business, because those are things that your target demographic will likely be interested in. For example, if you are a massage therapist, offer a magnet as your business card, because people can put the magnet on the fridge and have your phone number easily available for the next time they want to book an appointment. Computer repair shops can hand out some branded USB drives with their logo. Restaurants can hand out printed drink holders. Coffee shops can hand out portable coffee mugs. All of these items are geared to match the desires of each customer, and they are things that people will likely hold on to.
Brand Awareness and Recognition
Regardless of the size of your business, you need to be proactive to increase your brand recognition. By spreading awareness about your company, you can make your business stand out from the competition. One of the biggest advantages to promotional products is that these items keep your brand fresh in the minds of your customers, so they will be more inclined to think about your company when they are ready to make a purchase. Customise simple things that people use on a daily basis, and you can keep your brand and logo in the front of their mind at all times. Not to mention that giving out a little branded gift to your staff can have massive impact on staff morale and make them feel like part of the team, Christmas, new year, and other events can be the perfect time to kick your staff into the next gear with a gift. This article from Cheryl Conner about raising staff performance backs this up perfectly.
Unique and Useful Business Cards
Business cards are always going to be something that will offer a fast way to share your information with other people. But, if you are looking for a creative way to capture the attention of your target audience, then you might consider using promotional products instead. Business cards often get lost in the shuffle, so you might think about leaving a business card along with a branded promotional item. It’s not likely that a branded USB drive or a small key chain will get lost in the shuffle of papers on their desk!