Why running a competition is an effective marketing tool

A competition is a great way for small, medium and larger businesses to reach their target audience. The impact of the competition can also be strengthened by choosing branded promotional products as the prizes.

A competition has the ability to deliver a high ROI because it can introduce your brand to a new audience and create a buzz. If executed correctly a competition will increase audience engagement and sales. The prizes, along with branding are two factors which can help increase the impact of a successful competition.

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Why branding is important when using promotional products

In a crowded market place where profits are continually squeezed, using promotional products is an effective way to differentiate your brand from the crowd. There comes a point when it’s just not possible to compete on price and that’s when brands look for other ways of setting themselves apart. Continue reading Why branding is important when using promotional products

Which promotional product trends will deliver results?

Building promotional products into your marketing strategy will deliver a high ROI as they have the ability to engage with an audience in a unique way. Deciding what products to select, how to brand them and in what way to get them to an audience can be a daunting prospect, especially in a fast moving market place. It is easy to become paralysed by choice and to opt for the newest innovation even if they’re not right for your audience. Continue reading Which promotional product trends will deliver results?

Using promotional products in a social media campaign

Many brands have identified the power of mixing tangible promotional products with social media to engage with their audience and increase sales. It is an incredibly effective marketing strategy, but it is important to understand how to utilise branded promotional products in this way to guarantee a high ROI. Continue reading Using promotional products in a social media campaign

How to use promotional products to boost opinion of your brand

Promotional products are an incredibly powerful marketing tool and have the ability to boost the perception of your brand. They will succeed where a traditional billboard or digital campaign may fail. By giving a potential customer or client a clearly branded promotional product you are putting something physical in front of them, which forces them to engage. People are also more likely to think favourably of a company who has taken the time and rouble to send them something for free. Continue reading How to use promotional products to boost opinion of your brand

How to maximise your investment in promotional products

The most cost effective way of building and shaping a brand is to use promotional products. Quite simply, nothing can compete in terms of boosting engagement and awareness.  A well branded promotional product is almost impossible to ignore, especially if it is practical. If it is clearly branded it will advertise your brand for its lifetime and has the potential to be passed around a number of people therefore delivering a reach other forms of marketing can’t match. However, the result you achieve will depend on your strategy and how it is executed. Continue reading How to maximise your investment in promotional products

How to maximise ROI when giving corporate gifts

In a crowded market place it is often difficult to elevate your brand above the competition. Giving a corporate gift can be an effective ice breaker as it is difficult to ignore. Giving a gift can allow you to build a relationship and in today’s marketplace this is essential in building a successful business. Continue reading How to maximise ROI when giving corporate gifts

Green promotional products can help boost engagement and win business

Tapping into new trends and capitalising on newsworthy items is an effective way of engaging with your audience, but be careful of fads. One trend which is only going to grow in importance is that of creating products with green credentials, particularly those which are sustainable or help to cut down on waste. Continue reading Green promotional products can help boost engagement and win business

Five tips for using an event to promote your brand

If you’re struggling to find a way of differentiating your brand from the competition a promotional event can be a very effective way of doing just that. It is inevitably a costly exercise but, with a little thought and creativity your event will deliver a high ROI and help you to win business where other marketing techniques may have failed. One of the key strategies for success is effective branding. Continue reading Five tips for using an event to promote your brand